thedailywhat: This Is 911 Kinds Of Wrong of the Day: Believe it or not, this is an award-winning print ad by DDB Brazil for the easy-going folks at the World Wildlife Fund. Copy: “The tsunami killed 100 times more people than 9/11. The planet is brutally powerful. Respect it. Preserve it.” Exploiting two tragedies in a single breath? That’s quite a feat! Maybe they do deserve an award after all. (Enlarge.) [via.] View high resolution

thedailywhat:

This Is 911 Kinds Of Wrong of the Day: Believe it or not, this is an award-winning print ad by DDB Brazil for the easy-going folks at the World Wildlife Fund.

Copy: “The tsunami killed 100 times more people than 9/11. The planet is brutally powerful. Respect it. Preserve it.”

Exploiting two tragedies in a single breath? That’s quite a feat! Maybe they do deserve an award after all.

(Enlarge.)

[via.]

(Reblogged from thedailywhat)

Notes

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    so many kinds of messed up.
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    I don’t know what’s worse.
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  18. scotthale reblogged this from mylifestream and added:
    turned out to be a FAKE. DDB Brazil did present...to WWF and WWF said we will absolutely...
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    wanna start a tumblr rumbl, eh? check...fucking thing out. note that me posting this...
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