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The Right Voice for Your Brand Online Is…(Pick One): The CEO? Head of Marketing? An Intern? Or Who?

Nov 27, 2009 -

“Talk to your readers like you would talk to real people in professional situations. In other words, avoid overly pedantic or ‘composed’ language. Don’t be afraid to bring in your own personality, and say what’s on your mind.” – Intel, excerpted from its social media policy guidelines

Companies are increasingly hip to the benefits of using social media to grow their business, humanize their team, connect with partners, deepen relationships with customers, manage the brand, augment traditional campaigns, establish thought leadership, research, network, and so on….

And increasingly, organizations are developing guidelines and strategies around their social media efforts. That requires companies to address some fundamental questions, including: Who will be the face and voice of your brand, exactly? Who “owns” your social organization’s online social profile? 

Here are some profiles of people to consider, as excerpted from the brand-new guide on social media policy and strategy, send to a friend 0