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Whereas the app started more as a friendly competitive game geared towards deals and badges this kind of initiative shows Foursquare moving more in the direction of recommendations and navigational support wherein the app is used to cultivate a familiarity with one’s location instead.
via PSFK: http://www.psfk.com/2011/07/foursquare-adds-more-schools-to-their-university-program.html#ixzz1TEG3BexP