<?xml version="1.0" encoding="UTF-8"?>
<rss xmlns:dc="http://purl.org/dc/elements/1.1/" version="2.0"><channel><atom:link rel="hub" href="http://tumblr.superfeedr.com/" xmlns:atom="http://www.w3.org/2005/Atom"/><description>hi, I’m Anna. I’m an East Village resident.  I like communication + tech. I left the corporate world to work as a marketing manager at foursquare. It’s been a glorious journey ever since.</description><title>new truths</title><generator>Tumblr (3.0; @frenkel)</generator><link>http://annafrenkel.com/</link><item><title>nevver:

Social Media Explained (with donuts)
</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_lyxwn8HNkP1qz6f9yo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;a class="tumblr_blog" href="http://thisisnthappiness.com/post/17115675763/social-media-explained-with-donuts" target="_blank"&gt;nevver&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Social Media Explained (&lt;a href="http://copyranter.blogspot.com/2012/02/social-media-explained-with-donuts.html" target="_blank"&gt;with donuts&lt;/a&gt;)&lt;/p&gt;
&lt;/blockquote&gt;</description><link>http://annafrenkel.com/post/17160550994</link><guid>http://annafrenkel.com/post/17160550994</guid><pubDate>Mon, 06 Feb 2012 13:12:42 -0500</pubDate></item><item><title>marsbot:

12/16/2011 foursquare’s First Annual Talent Show was...</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_lwf2fejZOV1qz6jczo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;a class="tumblr_blog" href="http://marsbot.tumblr.com/post/14417715963/12-16-2011-foursquares-first-annual-talent-show" target="_blank"&gt;marsbot&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;12/16/2011 foursquare’s First Annual Talent Show was amazing! &lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;yep. this happened. &lt;/p&gt;</description><link>http://annafrenkel.com/post/14462014665</link><guid>http://annafrenkel.com/post/14462014665</guid><pubDate>Mon, 19 Dec 2011 12:28:05 -0500</pubDate></item><item><title>mbooth:

Our friend Anna Frenkel, marketing manager at...</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_lqgbrmghgS1qznz4co1_500.png"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;a href="http://fwd.mbooth.com/post/9347231133/earthquakepocalypse-2011-e-card" target="_blank"&gt;mbooth&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Our friend &lt;a href="http://twitter.com/#!/af" target="_blank"&gt;Anna Frenkel&lt;/a&gt;, marketing manager at foursquare, shared this on Facebook earlier today, and it made us chuckle, as &lt;a href="http://www.someecards.com/" target="_blank"&gt;most content from someecards has a tendency to do&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;I mean, after-all, many M Boothers, including me checked into the &lt;a href="https://foursquare.com/venue/28246373" target="_blank"&gt;Earthquakepocalypse 2011.&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Did you check-in, Tweet or share a bit of info about the NYC Earthquake of 2011 on your social channels?&lt;/p&gt;
&lt;p&gt;My bet is you did… I for one, am guilty as charged for all of the above.&lt;/p&gt;
&lt;p&gt;- Rob&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;thanks for the shout out, buddy!&lt;/p&gt;
&lt;p&gt;[disclaimer: Rob + I went to High School together! throwbackkkk]&lt;/p&gt;</description><link>http://annafrenkel.com/post/9347807237</link><guid>http://annafrenkel.com/post/9347807237</guid><pubDate>Wed, 24 Aug 2011 17:45:03 -0400</pubDate><category>Earthquakepocalypse 2011</category><category>someecards</category><category>foursquare</category><category>anna frenkel</category></item><item><title>"With those, you can can tell students about meetings or places on campus,” Rousseau said...."</title><description>“With those, you can can tell students about meetings or places on campus,” Rousseau said. “With Foursquare, you can actually get them to go to those places. We can really build awareness of what’s available on campus.”&lt;br/&gt;&lt;br/&gt; - &lt;em&gt;&lt;a href="http://heraldsun.com/view/full_story_news_durham/15002008/article-New-to-campus--Duke-s-got-app-for-that" target="_blank"&gt;New to campus? Duke University has an app for that&lt;/a&gt;&lt;/em&gt;</description><link>http://annafrenkel.com/post/8971611313</link><guid>http://annafrenkel.com/post/8971611313</guid><pubDate>Mon, 15 Aug 2011 19:28:00 -0400</pubDate></item><item><title>"Whereas the app started more as a friendly competitive game geared towards deals and badges this..."</title><description>“Whereas the app started more as a friendly competitive game geared towards deals and badges this kind of initiative shows Foursquare moving more in the direction of recommendations and navigational support wherein the app is used to cultivate a familiarity with one’s location instead.”&lt;br/&gt;&lt;br/&gt; - &lt;em&gt;via PSFK: &lt;a href="http://www.psfk.com/2011/07/foursquare-adds-more-schools-to-their-university-program.html#ixzz1TEG3BexP" target="_blank"&gt;http://www.psfk.com/2011/07/foursquare-adds-more-schools-to-their-university-program.html#ixzz1TEG3BexP&lt;/a&gt;&lt;/em&gt;</description><link>http://annafrenkel.com/post/8089021085</link><guid>http://annafrenkel.com/post/8089021085</guid><pubDate>Tue, 26 Jul 2011 12:20:24 -0400</pubDate></item><item><title>jliszka:

Locals and Tourists #2 (GTWA #1): New York (by Eric...</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_llrfq4y1Rg1qab9jlo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;a href="http://jliszka.tumblr.com/post/5835872009" target="_blank"&gt;jliszka&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Locals and Tourists #2 (GTWA #1): New York (by &lt;a href="http://www.flickr.com/photos/walkingsf/4671594023/" target="_blank"&gt;Eric Fischer&lt;/a&gt;)&lt;/p&gt;
&lt;/blockquote&gt;</description><link>http://annafrenkel.com/post/5866310663</link><guid>http://annafrenkel.com/post/5866310663</guid><pubDate>Thu, 26 May 2011 11:03:20 -0400</pubDate></item><item><title>Univision now the fastest growing TV network in America </title><description>&lt;a href="http://www.npr.org/2011/05/22/136553439/whats-the-fastest-growing-tv-network-in-america"&gt;Univision now the fastest growing TV network in America &lt;/a&gt;</description><link>http://annafrenkel.com/post/5755238164</link><guid>http://annafrenkel.com/post/5755238164</guid><pubDate>Sun, 22 May 2011 22:38:44 -0400</pubDate></item><item><title>nycdigital:

Mayor Bloomberg on Monday greeting representatives...</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_llen53ak5i1qgnjmbo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;a href="http://nycdigital.tumblr.com/post/5612229361" target="_blank"&gt;nycdigital&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Mayor Bloomberg on Monday greeting representatives from partners &lt;strong&gt;Foursquare&lt;/strong&gt;, &lt;strong&gt;Tumblr&lt;/strong&gt; and &lt;strong&gt;Twitter&lt;/strong&gt; at the unveiling of the &lt;a href="http://www.nyc.gov/html/mome/nycodc/90dayreport.html" target="_blank"&gt;&lt;em&gt;Digital Road Ma&lt;/em&gt;p&lt;/a&gt;. &lt;/p&gt;
&lt;/blockquote&gt;</description><link>http://annafrenkel.com/post/5613267153</link><guid>http://annafrenkel.com/post/5613267153</guid><pubDate>Wed, 18 May 2011 15:51:24 -0400</pubDate></item><item><title>nycdigital:

NYC: Thank you for contributing thousands of...</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_llazaxenXg1qgnjmbo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;a href="http://nycdigital.tumblr.com/post/5550939798" target="_blank"&gt;nycdigital&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;NYC: Thank you for contributing thousands of comments to help shape New York City government’s digital strategy. Today we’re excited to present our plan for NYC’s digital future,&lt;em&gt; Road Map for the Digital City&lt;/em&gt;. &lt;a href="http://www.nyc.gov/html/media/media/PDF/90dayreport.pdf" target="_blank"&gt;Download it here.&lt;/a&gt;&lt;/p&gt;
&lt;/blockquote&gt;</description><link>http://annafrenkel.com/post/5565127274</link><guid>http://annafrenkel.com/post/5565127274</guid><pubDate>Mon, 16 May 2011 22:43:01 -0400</pubDate></item><item><title>marsbot:

X marks the spot
</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_lfwvh6gaig1qz6jczo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;a href="http://marsbot.tumblr.com/post/3038431433" target="_blank"&gt;marsbot&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;X marks the spot&lt;/p&gt;
&lt;/blockquote&gt;</description><link>http://annafrenkel.com/post/3040576439</link><guid>http://annafrenkel.com/post/3040576439</guid><pubDate>Mon, 31 Jan 2011 20:52:10 -0500</pubDate></item><item><title>BRYCE DOT VC: Everything will be reinvented</title><description>&lt;a href="http://bryce.vc/post/2607073787/everything-will-be-reinvented"&gt;BRYCE DOT VC: Everything will be reinvented&lt;/a&gt;: &lt;p&gt;&lt;a href="http://bryce.vc/post/2607073787/everything-will-be-reinvented" target="_blank"&gt;brycedotvc&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;I’m not a fan of Facebook as a product. I have an account that I rarely use. I have the iPhone app that I’ll occasionally open to look at pictures friends have uploaded. I don’t use their groups, I don’t user their apps and I don’t poke anybody.&lt;/p&gt;
&lt;p&gt;But I am a fan of Facebook, the company. And they…&lt;/p&gt;
&lt;/blockquote&gt;</description><link>http://annafrenkel.com/post/2609805598</link><guid>http://annafrenkel.com/post/2609805598</guid><pubDate>Wed, 05 Jan 2011 10:40:26 -0500</pubDate></item><item><title>A few random thoughts on building communities</title><description>&lt;p&gt;&lt;a href="http://innonate.tumblr.com/post/1079183149/a-few-random-thoughts-on-building-communities" target="_blank"&gt;innonate&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;I’m not surprised, but this is a wonderful post from Kyle. Lots to learn from.&lt;/p&gt;
&lt;p&gt;&lt;a href="http://kylewritescode.com/post/1065654202/a-few-random-thoughts-on-building-communities" target="_blank"&gt;kylewritescode&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Some learnings I’ve acquired over the past nine months building &lt;a href="http://forrst.com/" target="_blank"&gt;Forrst&lt;/a&gt;, bullet-point style and in no particular order:&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;Your earliest users are &lt;em&gt;vital&lt;/em&gt; to the success of the community. They should be people you absolutely trust and/or know IRL (the first 100 or so users of Forrst were all either friends, current/former co-workers, or close friends of theirs)&lt;/li&gt;
&lt;li&gt;Your web app itself is only a means to an end; it helps the community form but it doesn’t define it (Forrst is a pretty simple piece of technology in and of itself)&lt;/li&gt;
&lt;li&gt;Be ready to follow the community; that is, the community might end up in a slightly/vastly different place than you intended. That’s okay; embrace it. (Forrst became a place where anyone, no matter what their skill level, can come to get great feedback and get better at what they do. My original goal for Forrst was merely to build something to replace the way I (didn’t) use Twitter and Tumblr to post development-related stuff)&lt;/li&gt;
&lt;li&gt;Be active as hell and be human. The community needs to know there’s someone just like them on the other end of the line (I use Forrst every single day and interact as much as I can. I also read and respond to every email I get [though it might take me some time :)]. Forrst never would have grown the way it has if I had just stayed out of sight)&lt;/li&gt;
&lt;li&gt;Don’t take things so personally; you’ll inevitably have problematic users from time to time. Be adult and human about it. It’s not your fault. It happens.&lt;/li&gt;
&lt;li&gt;Have rules and enforce them. Don’t be afraid of not being a one-size fits all place where anything goes (one of the reasons I personally feel Forrst has been successful thus far is that there are rules about what fits and what doesn’t. It’s helped keep content highly focused and relevant)&lt;/li&gt;
&lt;li&gt;Reward users for being awesome (Forrst users get more invites for their friends the more active and engaged they are)&lt;/li&gt;
&lt;li&gt;It’s okay to be exclusive (Forrst’s invite-only model definitely has gotten its share of flak for being “elitist” [even though we’re far from it], but it’s also helped keep the number of new users per day down to a &lt;em&gt;very&lt;/em&gt; manageable number [updated] This is good because it doesn’t overwhelm the existing community with 100s or 1000s of new users in a short amount of time)&lt;/li&gt;
&lt;li&gt;Don’t be afraid to say “no” to features (everyone’s going to want feature X or thing Y in the community, but it’s important to maintain a razor-sharp focus. If it doesn’t make sense to in the big picture, &lt;a href="http://startupquote.com/post/1027951018" target="_blank"&gt;don’t do it&lt;/a&gt;).&lt;/li&gt;
&lt;/ul&gt;&lt;p&gt;So there you have it. I’ll try to update this post as I think of more things. Discussion &lt;a href="http://news.ycombinator.com/item?id=1663316" target="_blank"&gt;on Hacker News&lt;/a&gt;. Feedback is welcome: kyle@[my first and last name].com&lt;/p&gt;
&lt;/blockquote&gt;
&lt;/blockquote&gt;</description><link>http://annafrenkel.com/post/1083017197</link><guid>http://annafrenkel.com/post/1083017197</guid><pubDate>Tue, 07 Sep 2010 17:56:33 -0400</pubDate></item><item><title>naveen:

knowing is half the battle.
</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_l2s9k8QYLa1qz5ugzo1_500.png"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;a href="http://naveen.tumblr.com/post/619799639/knowing-is-half-the-battle" target="_blank"&gt;naveen&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;knowing is half the battle.&lt;/p&gt;
&lt;/blockquote&gt;</description><link>http://annafrenkel.com/post/850632664</link><guid>http://annafrenkel.com/post/850632664</guid><pubDate>Fri, 23 Jul 2010 15:14:25 -0400</pubDate></item><item><title>lesleykat:

Heatpocalypse is super-duper swarming on...</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_l5764tSbFC1qz71oko1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;a href="http://lesleykat.tumblr.com/post/781621161/heatpocalypse-is-super-duper-swarming-on" target="_blank"&gt;lesleykat&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;&lt;a href="http://foursquare.com/venue/5372841" target="_blank"&gt;Heatpocalypse&lt;/a&gt; is super-duper swarming on @foursquare ! I created a king kong swarm graphic… there are 1012 people checked in RIGHT NOW. go foursquare!&lt;/p&gt;
&lt;/blockquote&gt;</description><link>http://annafrenkel.com/post/785524181</link><guid>http://annafrenkel.com/post/785524181</guid><pubDate>Thu, 08 Jul 2010 11:31:09 -0400</pubDate></item><item><title>tristanwalker:

foursquare window clings coming to a venue near...</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_l505eyo5xN1qzvxs2o1_500.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://25.media.tumblr.com/tumblr_l505eyo5xN1qzvxs2o2_500.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://25.media.tumblr.com/tumblr_l505eyo5xN1qzvxs2o3_500.png"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://24.media.tumblr.com/tumblr_l505eyo5xN1qzvxs2o4_500.png"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;p&gt;&lt;a href="http://justtristan.com/post/766781977/foursquare-window-clings-coming-to-a-venue-near" target="_blank"&gt;tristanwalker&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;foursquare window clings coming to a venue near you. Super excited to see these. We sent out a couple thousand of these to our merchants last week. You’ll even start to see these on some large retailer wndows: Whole Foods, Lululemon, Red Mango, and a ton more! &lt;/p&gt;
&lt;p&gt;big thanks to Eric (our client services director) on the BD team who worked so hard to get these out the door and into the hands of the venue owners!&lt;/p&gt;
&lt;/blockquote&gt;</description><link>http://annafrenkel.com/post/781505212</link><guid>http://annafrenkel.com/post/781505212</guid><pubDate>Wed, 07 Jul 2010 12:24:51 -0400</pubDate></item><item><title>we’re just getting started (@foursquare) !!
if...</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_l2p1yz5nW31qzjw8go1_400.gif"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;a href="http://blog.foursquare.com/post/751153312/were-just-getting-started" target="_blank"&gt;we’re just getting started (@foursquare) !!&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;if that’s not awesome enough, I also included a dancing bear.&lt;/p&gt;
&lt;p&gt;(h/t&lt;a href="http://kborg.tumblr.com/post/752437855/katietothemax-yeahiwasintheshit-dancing" target="_blank"&gt; kborg&lt;/a&gt;)&lt;/p&gt;</description><link>http://annafrenkel.com/post/752474355</link><guid>http://annafrenkel.com/post/752474355</guid><pubDate>Wed, 30 Jun 2010 00:59:06 -0400</pubDate></item><item><title>we’re just getting started :)</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_l4t99pPId31qzpnuto1_500.png"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;a title="we're just getting started... (@foursquare) !!" target="_blank" href="http://blog.foursquare.com/post/751153312/were-just-getting-started"&gt;we’re just getting started &lt;/a&gt;:)&lt;/p&gt;</description><link>http://annafrenkel.com/post/752432074</link><guid>http://annafrenkel.com/post/752432074</guid><pubDate>Wed, 30 Jun 2010 00:46:37 -0400</pubDate></item><item><title>goodnight Coney Island.</title><description>&lt;p&gt;&lt;div class="posterous_autopost"&gt;&lt;a href="http://posterous.com/getfile/files.posterous.com/frenks/n7YtItaNGWfvAaAlERzvJtyxgPMX7vcmIoolaBiwPtTXJnBYq8MpNnH7XWUM/photo.jpg" target="_blank"&gt;&lt;img src="http://posterous.com/getfile/files.posterous.com/frenks/Zski4FJF5Byx6KPiB5znedT7ggUP191XEJqbLLgxncfZliB3bUc8HJfBPPLL/photo.jpg.scaled.500.jpg" width="500" height="667"/&gt;&lt;/a&gt; &lt;p style="font-size: 10px;"&gt;  &lt;a href="http://posterous.com" target="_blank"&gt;Posted via email&lt;/a&gt;   from &lt;a href="http://frenks.posterous.com/goodnight-coney-island" target="_blank"&gt;the anna frenkel lifestream&lt;/a&gt; | &lt;a href="http://frenks.posterous.com/goodnight-coney-island#comment" target="_blank"&gt;&lt;span style="font-size: 11px"&gt;Comment&amp;#160;»&lt;/span&gt;&lt;/a&gt;  &lt;/p&gt;  &lt;/div&gt;&lt;/p&gt;</description><link>http://annafrenkel.com/post/720121490</link><guid>http://annafrenkel.com/post/720121490</guid><pubDate>Sun, 20 Jun 2010 21:05:46 -0400</pubDate></item><item><title>foursquare:

Dens and foursquare on the homepage of CNN.com this...</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_l3icriTCpD1qzymyvo1_500.png"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;a href="http://blog.foursquare.com/post/664337648/dens-and-foursquare-on-the-homepage-of-cnn-com" target="_blank"&gt;foursquare&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;&lt;a href="http://www.cnn.com/2010/TECH/innovation/06/04/foursquare.dennis.crowley/index.html?hpt=C1" target="_blank"&gt;Dens and foursquare on the homepage of CNN.com this morning&lt;/a&gt;. NBD.&lt;/p&gt;
&lt;/blockquote&gt;</description><link>http://annafrenkel.com/post/670379736</link><guid>http://annafrenkel.com/post/670379736</guid><pubDate>Sun, 06 Jun 2010 14:30:34 -0400</pubDate></item><item><title>Super boy band Super Junior from S Korea. LOVE.</title><description>&lt;iframe width="400" height="225" src="http://www.youtube.com/embed/tSOSxwEWFA4?wmode=transparent&amp;autohide=1&amp;egm=0&amp;hd=1&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;showinfo=0&amp;showsearch=0" frameborder="0" allowfullscreen&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Super boy band Super Junior from S Korea. LOVE.&lt;/p&gt;</description><link>http://annafrenkel.com/post/657076611</link><guid>http://annafrenkel.com/post/657076611</guid><pubDate>Wed, 02 Jun 2010 12:51:50 -0400</pubDate></item></channel></rss>

